All foot specialists, from clinical doctors to biomechanics scientists, follow the guideline of the American Podiatric Medical Association, that a shoe should have a firm heel cup. A heel cup is the area of the shoe that fits around your heel. A heel cup becomes firm if a reinforcing material is placed in between the material wrapping around the heel. This is a relatively common practice in performance shoes like running and tennis shoes. However, many manufacturers remove this firm heel cup to make a shoe lighter and to feel softer around the heel. This makes the shoe and heel unstable and creates a whole series of events to occur in the foot that may affect your body all the way up from the ankle to the knee to the lower back.
The Solescape solution to this is our Hind3+ technology. A heel cup reinforcement that is light and exactly where it needs to be to provide maximum support around the heel. The reinforcement extends around the heel and up to the mid-foot. This cradles the foot from the sides.
Hind3+ technology replaces the need for arch support. ‘’When you cradle the foot from the rear and the sides it encourages natural foot movement within a safe range instead of unnaturally lifting the arch with supports that were not prescribed by a foot doctor” says podiatrist and foot scientist Mark Reyneker of the Family Podiatry Centres and ESI. He continues by saying that unless a person is prescribed with arch support it is considered, much like drugs, to be harmful when used incorrectly. “There is currently an arch abuse crisis. It’s available freely over-the-counter and online as a self-help product that is hugely misunderstood”
When you think about shoe size, you would typically think about the length of a foot. The typical measurements in the shoe industry that most people are familiar with is EU, US, UK. As the number increases, the length together with the overall dimensions of the shoe will increase. This rudimentary sizing system assumes that if your foot is of a certain length then it will be of a certain width. However, what happens if your foot is of a certain length but is not of the assumed width provided by this shoe size system. Then you typically grow up squeezing your relatively wide foot into a narrow shoe that is of the right length. This is the underlying recipe for a large number of food elements suffered by people today. Unfortunately, a large proportion of those people are ladies.
It is with this knowledge that Solescape’s trademarked widths were created. Combining 20 years of experience Treating people from all over the world with leg and foot pain, our podiatrist and foot scientist Mark Reyneker founded Solescape shoes. He worked with last designers to create a unique last that widens the shoe only specifically in the areas that are required to be wider. This means that a person with a short foot like EU 35 will now be able to have the option of having it wider where it counts. Instead of over-sizing the shoe to a EU 36, she can buy the correct length and direct width.
Don’t other shoe brands also offer different widths? Yes, they do but for the sake of reducing manufacturing cost, they make a design that gradually erodes normal foot function. ‘‘When venturing into the world of shoe manufacturer I uncovered many trade secrets that are practised by almost all shoe companies. The worst of the lot is how to sell a shoe as a wider shoe by not actually making the shoe wider.” The base or out of the sole of the shoe is kept the same but more material is added to the upper of the shoe. This is the best illustrated in the image below.
Solescape shoes increase both the outersole and upper as the width increases. This allows the foot to function naturally without restriction. The way it was meant to be.
The min® is the average width that most shoes come in. It is not narrower than usual. If you have never had any issues with shoes being too narrow for your feet then this width is for you.
The more® is wider than the min® and is wider than the average shoe width. If you find that the average shoe width is always just a bit too tight then this width is for you. If you have ever bought a pair of shoes a size up so that it could be wider then this is for you. If you stand for many hours during the day and find that your feet swell and become wider, then this width is for you. If you have developed a small bunion or corns on the top or sides of your toes then the extra width would be of great help.
The most® is wider than the more® and is the widest shoe in our range. We have worked tirelessly on making sure that the increased width is felt but not seen. This way you can be assured of getting the benefits of a wider fit while still looking good and feeling confident. If your feet are wide and swell due to pregnancy or standing for long hours then this width is for you. If you have bunions, corns or toe problems then this width may help. If you have a large bone structure or generally find closed shoes to be uncomfortable then this width may be for you.
It is common to see shoe advertisements advertising how well as shoe can flex. Some shoes are so flexible that they can be folded up and packed into a little bag. While this primitive form of a shoe was suitable for our ancestors who roamed around on natural surfaces, it is far from suitable for our modern environment made up of hard flat surfaces.
All shoes raise the foot up onto a platform because all shoes have an outer sole. This means that our feet need to balance the weight of our bodies on top of a piece of material known as the outer sole. This is by nature a very unstable position for the foot. A very stable heel cup like the hind3+ heel cup assists the foot to remain on the platform creating stability. An anti-torsion system built into the centre of the outer sole adds to this stabilisation by preventing the foot from toppling over the raised outer sole platform. All shoes should have this technology as a standard but it is removed from many shoe brands to make the shoe lighter and more flexible. More flexibility means it feels a lot softer when you put it on for the first time. This however sacrifices function over that soft feeling that everyone likes. “At Solescape we have found a way to marry both the soft feeling and the anti-torsion technology. You will love it! It’s especially masters in the Fran. Try it!” Mark Reyneker, Solescape founder.
Our Shoes are designed to work with custom orthotics, medical-grade, this is the most important factor if you’re looking to treat a foot health problems. Custom orthotics are much cheaper compared to surgery, but only effective when they’re prescribed correctly. Because they’re custom-made, custom orthotics are only as good as your clinical examination and diagnosis. Basically, if the person prescribing the custom orthotic didn’t examine you in detail, the treatment is likely to fail as the orthotic wouldn’t be optimized to treat your specific problem.
This is important as our feet are each unique shape, some have developed more serious foot conditions like bunion, flat foot or leg length discrepancy, this insoles and removable and allow you to insert custom orthotics made for your foot
The foot scanning equipment used by salesmen, shopkeepers, or stall vendors to help create custom insoles may be able to solve discomfort caused by thin soles, at least, but they should not be used as replacements for medical-grade custom orthotics. Custom orthotics are medical devices that require a detailed physical examination performed by an experienced podiatrist.
We use advanced medical scanning equipment like Emed, to determine what is best suited for your conditions.