When you think about shoe size, you would typically think about the length of a foot. The typical measurements in the shoe industry that most people are familiar with is EU, US, UK. As the number increases, the length together with the overall dimensions of the shoe will increase. This rudimentary sizing system assumes that if your foot is of a certain length then it will be of a certain width. However, what happens if your foot is of a certain length but is not of the assumed width provided by this shoe size system. Then you typically grow up squeezing your relatively wide foot into a narrow shoe that is of the right length. This is the underlying recipe for a large number of food elements suffered by people today. Unfortunately, a large proportion of those people are ladies.
It is with this knowledge that Solescape’s trademarked widths were created. Combining 20 years of experience Treating people from all over the world with leg and foot pain, our podiatrist and foot scientist Mark Reyneker founded Solescape shoes. He worked with last designers to create a unique last that widens the shoe only specifically in the areas that are required to be wider. This means that a person with a short foot like EU 35 will now be able to have the option of having it wider where it counts. Instead of over-sizing the shoe to a EU 36, she can buy the correct length and direct width.
Don’t other shoe brands also offer different widths? Yes, they do but for the sake of reducing manufacturing cost, they make a design that gradually erodes normal foot function. ‘‘When venturing into the world of shoe manufacturer I uncovered many trade secrets that are practised by almost all shoe companies. The worst of the lot is how to sell a shoe as a wider shoe by not actually making the shoe wider.” The base or out of the sole of the shoe is kept the same but more material is added to the upper of the shoe. This is the best illustrated in the image below.
Solescape shoes increase both the outersole and upper as the width increases. This allows the foot to function naturally without restriction. The way it was meant to be.