So when we visited China and visited Italy and went through all the different brands. Sadly, we might offend some other brands but here’s our observations..
What they do is they go to a factory that already has pre-existing designs, pre-existing outsoles pre-existing insoles pre-existing upper designs, and they mix and match them to make up their brand, some businessmen are so lazy that they basically go to a factory and just take their designs, and then sell it under their brand name.
It is very common for you to find a brand in New York that says, this is the latest Michelangelo shoes. Saying that it’s made in Italy they will push how they are so strict about what leathers they use etc, but if you go and research them very carefully like I did when visiting China, then you will find that the designer who, or the business person who owns the business, not once actually designed the shoe. They simply just went to China and put his label on any shoe that he liked. It’s not that China is unable to produce quality but due to their lack of thoughtful considerations.
Getting regular models claiming it made from Italy. This is, of course, something that we did not want to do as Solescape, because we knew that we had a unique problem to solve, we needed to make shoes that are healthy for women, that at the same time still looked attractive.